Dissecting an Ad - for Chris Wooster

Nike’s I Would Run to You spot for the Nike Free.

What do I think the UVP was?

The Nike Free is a light-weight, extremely comfortable running show that you’ll love because it will rejuvenate your running experience, allowing you to run longer and more efficiently.

What are some words that led to the execution?

free, light, comfort, exercise, running, long-distance, improvement, efficient, love, marathon, sweat, reliable.

What are some others?

bouncy, unreliable, cross-country, bright, colorful, liberating, feeling good, extreme, inspirational, rejuvenation, desirable, yearning, <3 running, cramps, shin splints, jogging, track, fitness, uplifting, cute, flexible, form-fitting, spry.

Manners are of such great consequence to the novelist that any kind will do. Bad manners are better than no manners at all, and because we are losing our customary manners, we are probably overly conscious of them; this seems to be a condition that produces writers.
Flannery O’Connor
tidatep: beautiful

tidatep:

beautiful

tidatep

Harry Jumonji Documentary trailer, maybe.

This and Chickfila I miss most about VA.

This and Chickfila I miss most about VA.

The Chinese’s mastery of the chicken is unmatched.
Calvin King

so simple, so true. New ESPN commercial.

Sunset Park.

Sunset Park.

Aaron Draplin is the fuckin’ man. No, he is the word fuck.

He is founder of Draplin Design Co. out of Portland, Oregon. One of my favorite designers around. His love for his craft and good shit in general, is apparent in everything he says and does.

This video is of his “DDC 50 Point Plan To Ruin Yer Career” lecture from Portland/CreativeMornings series. It’s lengthy, but a great watch.

I think I’m going to make this (garlic fried rice) and hot & spicy tabasco Spam for Easter dinner for me and the roommates tonight. We’ll see.